Marketing and messaging consent

How we get and record consent for WhatsApp, SMS, email and push, and how someone opts out.

Why we need it

WhatsApp is our main channel. Sending marketing without consent breaks TRA rules and the WhatsApp Business policy.

What it must cover

01Transactional versus marketing messages
02Consent capture and record
03Opt out on every channel
04Frequency limits
05WhatsApp Business template rules

Rules it answers to

Telecommunications Regulatory Authority rules on unsolicited messages
Personal Data Protection Law, Law No. 30 of 2018
WhatsApp Business messaging policy

Placeholder

This page holds the brief, not the document. When the document is written it replaces this page and the row in the directory turns green. Questions go to partners@machinaplus.com.